LONDON – Addressable TV ad campaigns are driving TV ad revenues to “insane” levels in some markets, according to David Downey, CEO and president of Invidi Technologies, a developer of targeted advertising systems, originally founded in Edmonton and now headquartered in Princeton, N.J.
Downey made his comments earlier this month at the Future TV Advertising Forum held in London, England. Click here for the full presentation.
Talked about for years, addressable TV ad systems use dynamic ad insertion technology to allow advertisers to target specific household audiences, based on age, income and other demographic factors,…
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En 2007-2008, ils étaient nombreux dans l’industrie canadienne de la télévision à se demander qui était ce drôle de type qui achetait toutes les marques musicales.
À l’époque, tout le monde croyait que la musique était une industrie en déclin, complètement dépassée par la révolution numérique — un domaine dont les gens d’affaires sérieux devaient s’éloigner, et non pas investir. Ce n’était certainement pas un secteur où l’on planifiait construire une nouvelle entreprise d’envergure mondiale. Il ne manquait pas de sceptiques lorsqu’est arrivé sur la scène de la télévision canadienne Eric Boyko, être au verbe rapide et entrepreneur à l’énergie…
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BACK IN 2007-08 THERE were no shortage of people in the Canadian TV industry who’d whisper, “who’s the crazy guy buying up all the music brands?”
The prevailing wisdom then said music was a shrinking, sinking business, utterly upended by the digital revolution and one to be fled by serious businesspeople, not embraced. It was certainly not something upon which to build a brand new global enterprise. Oh, there were plenty of naysayers when Eric Boyko (pictured in his Montreal office), a speed talking ball of frenetic, entrepreneurial energy, entered the Canadian TV scene. (Pour la version française, s'il vous…
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GATINEAU – Wholesale access rates that are too low, as Rogers Communications contends they are now, will not lead to further competitor investment in networks, the company said on Tuesday to the CRTC. Rather, it will continue to encourage independent ISPs to lease capacity from the incumbents in perpetuity.
Rogers said its wholesale business – customers who pay 45% less than retail consumers – has grown from essentially zero to nearly 15% of customers in the last four years. If the current growth trajectory continues, it will top 30%. Company executives appeared before the Commission as part of its look…
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GATINEAU – The lack of wholesale access to last mile fibre infrastructure hasn’t deterred competitors from investing in their own high-speed networks, Bell Canada told the CRTC during its appearance as part of the Fibre Hearing on Wednesday.
The media and communications giant’s assertions come a day after Canadian Network Operators Consortium (CNOC) argued its members need wholesale access to the incumbent telco’s local fibre networks in order to compete.
The group noted Tuesday that in its view the current regulatory environment acts as a disincentive to invest in fibre to the premise (FTTP) facilities….
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TORONTO – TV programmers and BDUs should consider their TV Everywhere offerings as a way to retain paid TV subscribers, in the face of increasing consumer use of OTT services and the continuing trend toward channel-trimming and cable-cutting.
That was the consensus among broadcasting industry experts who spoke at CTAM Canada’s 2014 Broadcaster Forum, held on Wednesday at the Sony Centre in downtown Toronto. More than 250 were in attendance.
Gord Hendren, president and CEO of Charlton Strategic Research in Toronto, presented research done earlier this year which indicates the vast majority of paid TV subscribers are very likely…
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TORONTO – Canada needs an autonomous Internet infrastructure that keeps local web traffic routed within the country’s borders as much as possible, said Jacques Latour, chief technology officer for the Canadian Internet Registration Authority (CIRA), during a presentation at the Canadian ISP Summit in Toronto on Monday afternoon.
Latour said too much of Canadian Internet traffic flows south of the border through major U.S. cities, such as New York, Chicago and Seattle.
“If for some reason there’s an attack against the U.S., like a cyber-attack, and they decide to shut down the borders, in Canada we’re screwed,” Latour said….
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OTTAWA and WOODSTOCK, NB – After receiving "thoughtful feedback" on Industry Canada's consultation on policy changes in the 3500 MHz band, Industry Minister James Moore was quick to reassure stakeholders that rural Canadians will not lose their broadband services as a result.
“Under no circumstances will our government take spectrum licences away from any local Internet service provider that is providing Internet service to rural Canadians”, Minister Moore said in a statement. "The decisions resulting from this consultation will ensure that the 3500 MHz spectrum band is deployed in the best interests of Canadian consumers, especially those living in rural…
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GATINEAU – The non-vertically integrated cablecos, Cogeco and members of the Canadian Cable Systems Alliance (CCSA) entered the Let’s Talk TV policy hearing discussion fray on Thursday with both arguing the Commission must ensure they can acquire programming rights at reasonable costs without onerous terms.
Keith Stevens, chair of the board at CCSA member Execulink Telecom, noted during the CCSA’s opening remarks that the recent affiliation agreement with Bell Media is a prime example of the harm small cable TV providers face when dealing with VI providers. Under this deal, Execulink was required to maintain packaging requirements as they were…
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GATINEAU – The funding of big budget Canadian programming as well as the role of the U.S. TV channels in the broadcasting system were put under the microscope during the fourth day of the CRTC’s Let’s Talk TV policy hearing.
Rogers Communications, Shaw Communications and Cogeco Cable warned of significant negative consequences to the Canadian system if the commission removed US 4+1s (CBS, NBC, ABC, FOX + PBS) from basic cable packages. The CRTC’s proposal was certainly a bone of contention for Rogers with the company saying it would face the wrath of subscribers if these channels were removed from…
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