THIS MONTH, CARTT.CA INVESTIGATES, a brand new newsletter from Cartt.ca, is analyzing the myriad changes underway in television advertising. In the series’ first story, we found the appetite for new ways to reach consumers via the TV platform is growing rapidly.
This week, we dove into the actual work being done here – and elsewhere – on making advertising on television provide a far better return on investment.
THIS FALL, ADDRESSABLE TV advertising solutions provider Invidi is running a Canadian trial, along with Cogeco Cable and independent broadcaster CHCH. Capital Networks will manage the ad-insertion operation into Invidi’s Advatar system.
What Invidi…
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THIS MONTH, CARTT.CA INVESTIGATES is analyzing the myriad changes underway in television advertising. Last week, we found the appetite for new ways to reach consumers via the TV platform is growing rapidly.
This week, we dive into the actual work being done here – and elsewhere – on making advertising on television provide a far better return on investment.
THIS FALL, ADDRESSABLE TV advertising solutions provider Invidi is running a Canadian trial, along with Cogeco Cable and independent broadcaster CHCH. Capital Networks will manage the ad-insertion operation into Invidi’s Advatar system.
What Invidi does is build an inference engine that…
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ONE THING BECAME CLEAR pretty quick when I sat down to with Phil Lind a not long ago. He wanted to talk about fee-for-carriage.
The vice-chairman and executive vice-president, regulatory, at Rogers Communications gets a little animated and agitated when it comes to fee-for-carriage(or the renamed value-for-signal). Over four years ago, when we said (wrongly at the time) that it seemed inevitable the CRTC would grant OTA broadcasters the right to charge a fee for their signal, he called me up out of the blue to tell me in no uncertain terms how wrong I was.
For that particular proceeding,…
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TORONTO – Quebecor has asked the CRTC to intervene in its battle with Bell over Sun News.
As first reported by Cartt.ca, the new Quebecor’s news-talk channel was removed from the Bell TV satellite line-up at 10 a.m. Tuesday, May 3, and while Quebecor claims this is clearly a matter of undue preference under sections 9(1) and 9(2) of the Broadcast Distribution Regulations, Bell says that simply isn’t so and is but one of multiple disagreements the companies have with each other.
While the Sun News channel slot itself remains, the feed has been replaced with text telling customers that…
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TORONTO – Quebecor’s Sun News was removed from the Bell TV satellite lineup at 10 a.m. this morning (Tuesday, May 3).
While the channel slot itself remains, the feed has been replaced with text telling customers that the channel “has been taken down at the request of the owners of Sun News."
According to Sun News head of development Luc Lavoie, Bell forced Quebecor’s hand and it had to demand signal removal. “They have carried the signal on their satellite without trying to even have an agreement with us,” he told Cartt.ca this morning.
When Sun News launched last month, it…
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TORONTO – Quebecor’s Sun News was removed from the Bell TV satellite line-up at 10 a.m. this morning (Tuesday, May 3) but it turns out that this is but one of multiple disagreements that the companies have with each other.
While the Sun News channel slot itself remains, the feed has been replaced with text telling customers that the channel “has been taken down at the request of the owners of Sun News."
According to Sun News head of development Luc Lavoie, Bell forced Quebecor’s hand and it had to demand signal removal. “They have carried the signal on their satellite…
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MONTREAL – Not surprisingly, Quebecor-owned Videotron was the first TV service provider to trumpet the arrival of the Sun News Network, also owned by Quebecor, which launched nationally Monday afternoon.
Canada’s newest all-news channel, a re-brand of the over-the-air Sun TV in Ontario and simltaneously a digital specialty channel elsewhere, “is poised to shake up the Canadian news media landscape”, according to Videotron’s news release. With a mixture of “hard news” by day and “straight talk” by night, the network features talent such as Charles Adler, Ezra Levant, Theo Caldwell, Brian Lilley, Krista Erickson, Pat Bolland, Alex Pierson and David Akin.
“The network is…
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MONTREAL and QUEBEC CITY – Radio broadcaster Cogeco Diffusion announced Monday afternoon it was granted an interim injunction by the Superior Court of Québec against two former employees.
Sébastien Lavoie and Jean-Pascal Lemelin, respectively the former Program Manager and Music Director and former Assistant Program Manager and Music Director for Québec City radio station CFOM (102,9 FM) and the Québec City and regional CKOI radio stations resigned on March 29, 2011 and left the company the same day.
They have since joined Astral Media’s NRJ Radio in the city.
“The purpose of this injunction is to preserve confidential program data belonging to…
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MONTREAL – Despite gains at its main Cogeco Cable unit, second quarter profits at Cogeco Inc. were modest, the company announced Friday.
Cogeco Inc. recorded a net profit of $10.6 million for the quarter ended February 28, 2011, almost identical to a year ago when it posted profits of $10.5 million. Revenue rose 6.6% to $350.6 million, led by its cable sector and the purchase of Corus’ 11 radio stations in Quebec, which closed in February.
Cogeco Cable posted a net income of $31.2 million, up 4.6% from $29.8 million in the same period last year, while revenue grew 5% to…
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OTTAWA – As Bell Canada stole the show with its usage-based billing (UBB) backdown earlier this week, the fact that the cable companies also suggested that billing on an aggregate use basis might be a more palatable approach was overlooked.
Under this type of model, the independent ISP which leases network capacity from a facilities-based carrier would be charged for a pre-determined amount of bandwidth that it could then offer to all of its customers. If the small ISP exceeds this amount, it would be charged additional fees. The current UBB approach contemplates charging independent ISPs on per-customer basis….
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