Sean Ross to explore radio's progress in the digital ad space at Connections 2012

TORONTO - Edison Research's Sean Ross will address delegates at Connection 2012 says The Ontario Association of Broadcasters (OAB). As Vice President of Music and Programming for Edison Research, Ross will present findings of recent research, entitled Radio’s Progress in the Digital Ad Space. He will share the study conducted with principals, account managers, planners and buyers at digital and general agencies, which analyzed perceptions and attitudes about radio. The study reveals participants’ feelings about, and interactions with, the digital offerings of AM/FM Radio companies as well as those with pure-play Internet radio companies. Ross a 30-year industry veteran, was involved...