SCTE standard outlines selective disabling of fast forward mode

EXTON, PA. – The Society of Cable Telecommunications Engineers (SCTE) today announced the publication of a new standards document, SCTE 130-10 2013, that is designed to provide programming networks and cable system operators with new abilities to selectively enable or disable Fast Forwarding in on-demand content and advertising. The document, entitled “Stream Restriction Data Model (SRDM),” is part of the SCTE 130 suite of Digital Program Insertion – Advertising Systems Interfaces that ensure the interoperability and procedures needed to seamlessly deploy advanced advertising services in a multi-vendor environment. SCTE 130-10 defines how programmers and operators can selectively disable Fast Forward...