EXTON, PA – The Society of Cable Telecommunications Engineers will receive an Emmy Award for technology and engineering by the National Academy of Television Arts & Sciences.
The standards efforts of both SCTE and the Society of Motion Picture & Television Engineers will be recognized for ‘Local Cable Ad Insertion Technology — Cable Digital Standards for Local Cable Advertising’. The awards will be handed out at the 63rd annual Technology & Engineering Emmy Awards ceremony scheduled for January 12, 2012, at the Venetian Hotel Spa & Casino in Las Vegas.
SCTE is being honoured for its work in the development of the SCTE 35 and SCTE 104 standards. The SCTE 104 standard defines the communications application programming interface (API) between the commercial insertion automation system and the associated audio/video compression system, resulting in the insertion of trigger messages (SCTE 35) for flagging the start and end points for commercials.
“Emmy Awards are emblematic of the highest levels of accomplishment in the television industry, as judged by our peers in the industry,” said SCTE president and CEO Mark Dzuban, in Thursday’s announcement. “We’re grateful that the broadcasters, programmers, cable operators and other members of the National Academy’s Engineering Achievement Committee have identified SCTE standards as being high-value contributors to the success of the media community.”
