TORONTO – Rogers Communications is creating a new advertising marketplace for its on-demand content using a system from BlackArrow, the companies announced Thursday.
BlackArrow’s Advanced Advertising System provides cable system operators and programmers with the real-time, multiplatform advertising management and decision solutions to offer timely and relevant ads in on demand sessions. Rogers has already begun dynamically inserting pre-, post-, and mid-roll ads into its on demand programming, and the BlackArrow technology is scheduled to be in place across all of its cable markets by the end of this year.
“The introduction of dynamically-inserted advertising solutions within on-demand TV can significantly change the scope of on-demand television in Canada,” said BlackArrow president Nick Troiano, in the announcement. “We look forward to working together with Rogers and their programming partners to create a vibrant, industry-leading on-demand environment that can increase content choice, create new advertiser opportunities for engagement with viewers and give Rogers an edge in the competitive video market.”
