SCTE approves first half of ad insertion standard

EXTON Pa. - The Society of Cable Telecommunications Engineers engineering committee has approved the first four parts of SCTE’s Digital Program Insertion – Advertising Systems Interfaces standard, the organization announced today. The new standard will enable the cable industry to target its advertising, which means aiming ad content directly to the audience most likely to be interested in a particular product or service. The standard, SCTE 130, is being developed by the SCTE digital video subcommittee and currently comprises eight parts. Work remains on the other four parts, which will be voted upon by the SCTE engineering committee when they...