Score Media draws eyeballs with cross platform coverage of NCAA March Madness

TORONTO – Score Media Inc. said Thursday its coverage of NCAA March Madness resulted in more people watching on all platforms, including TV, online and mobile. Score Media is the exclusive Canadian broadcast partner of NCAA March Madness through 2010. “We gave hardcore hoops fans even more ways to follow the tournament this year with our complete cross platform approach to the property,” said Score Media CEO John Levy. “We are extremely pleased to see audience growth on all of these mediums.” The Score’s coverage of NCAA March Madness drew an overall average audience of 49,000 viewers, up 13% from...