TORONTO – Score Media announced today it has acquired rival mobile sports application service SportsTap.
Launched in 2007, SportsTap, like ScoreMobile, was one of the earlier sports apps for mobiles. Its ad-supported iPhone and Android apps have been widely adopted and enjoyed by sports fans across North America. SportsTap is currently the 3rd most popular free sports app on Android, right behind the 2nd most popular free sports app, ScoreMobile.
“The deal reinforces Score Media’s position as a definitive market leader in smartphone sports apps,” says this morning’s press release.
According to comScore’s MobiLens March 2011 report which ranks mobile sports app audiences in the United States, the combined monthly audience of ScoreMobile and SportsTap would rank third behind ESPN and Yahoo! and ahead of competitors FOX and CBS, reads the release.
“This deal further cements our position as a mobile sports leader among the world’s premier sports brands,” said Benjie Levy, executive vice-president and COO, Score Media.
The strategic acquisition of SportsTap adds to Score Media’s growing portfolio of mobile apps which includes ScoreMobile, ScoreMobile FC and theScore iPad Edition and increases its global monthly unique user base to more than three million.
Score Media plans to operate SportsTap as a stand-alone application.
Financial terms of the deal were not disclosed.
