Score adds World Cup reality series to coverage

TORONTO – Score Media has added an interesting and entertaining side bar to its coverage of the 2010 FIFA World Cup. Its sports channel The Score has signed on as the Canadian broadcaster of Bud House, a new on-line reality series where 32 passionate soccer fans from each of the World Cup qualifying countries live together in a house in Cape Town, South Africa during the event. But when their team is eliminated, so are their chances of winning the grand prize – attending the final match and presenting the ‘Budweiser Man Of The Match’ trophy to the winning player....