Schwebel, Sappleton join Stornoway Communications

TORONTO – ichannel, bpm:tv and The Pet Network owner Stornoway Communications has hired Allan Schwebel and Gary Sappleton as content distribution consultant and director of marketing, respectively.Schwebel will serve as primary liaison between Stornoway and its distribution partners in negotiating carriage agreements and supporting strategic planning initiatives to enhance subscriber growth opportunities. Previously VP of affiliate sales and marketing for CHUM Television and EVP/GM for CHUM Satellite Services Limited, Schwebel has, since 2010, provided content distribution, regulatory and sales support for independent broadcasters including BBC Kids, Knowledge Network, Hollywood Suite and GUSTO.As director of marketing, Sappleton will be responsible for...