Radio & Television

“SC With Jay and Dan” flips sponsor to McDonald’s

TORONTO — Don’t be surprised to see Jay Onrait and Dan O’Toole chowing down on Big Macs and fries on air sometime soon, now that McDonald’s has signed on as the new title sponsor of TSN’s SC With Jay and Dan. The McDonald’s partnership includes in-show and on-set integrations, as well as title sponsorship of the duo’s Jay and Dan Podcast. The McDonald’s brand will be fully integrated into all of the show’s promotional campaign elements across all platforms on TSN, the news release says. SC With Jay and Dan airs weekdays at midnight ET on TSN. “Everyone loves McDonald’s,...

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.