TORONTO — Don’t be surprised to see Jay Onrait and Dan O’Toole chowing down on Big Macs and fries on air sometime soon, now that McDonald’s has signed on as the new title sponsor of TSN’s SC With Jay and Dan.
The McDonald’s partnership includes in-show and on-set integrations, as well as title sponsorship of the duo’s Jay and Dan Podcast. The McDonald’s brand will be fully integrated into all of the show’s promotional campaign elements across all platforms on TSN, the news release says. SC With Jay and Dan airs weekdays at midnight ET on TSN.
“Everyone loves McDonald’s, but no one loves McDonald’s as much as me,” said host Jay Onrait, in the news release. “How much do I love McDonald’s? When my wife and I got married, we wanted to serve our guests a midnight lunch. That lunch was McDonald’s!”
“McDonald’s has always held a special place in my heart,” added host Dan O’Toole. “As a kid growing up in rural Ontario, we didn’t eat out a lot, but when we did, it was an event, and we always picked McDonald’s. To now have them as the title sponsor on our show brings everything full circle. I literally have dreams about Big Macs. That’s not a joke; that’s the truth. To say I am thrilled to have McDonald’s as the title sponsor on our show would be a massive understatement.”
