REGINA — SaskTel announced today the launch of its digital mobile service, branded as Lüm Mobile (pronounced “loom”).
The new service “will support a self-serve wireless offering to customers that prefer to manage their own service online with more affordable prices than a full-service model,” explains a SaskTel press release.
“Lüm Mobile is unique in that there are no monthly plans or monthly billing dates. Customers will buy a membership to get access to data at great rates that never expire,” the release says.
According to the Lüm Mobile website, a three-month membership to the service costs $50, while a one-year membership is $180. Data prices range from $15 for 2GB to $80 for 25GB.
Customers can use a pricing calculator on the website to determine what they can expect to pay depending on anticipated wireless usage.
“With a membership, customers will not have to worry about losing unused data every month and will only pay for the data, calls, and texts they actually use. With the convenience of self-serve, customers can buy more data at any time — whenever they need it,” the press release says.
Customers will need to bring their own mobile phone when they sign up for service.
“SaskTel’s introduction of Lüm Mobile is a new way of offering wireless service to the residents of Saskatchewan, all while enjoying the great coverage of SaskTel’s existing network,” said Don Morgan, the provincial minister responsible for SaskTel, in the press release.
“Lüm Mobile will let customers sign up, and modify their service through a mobile app, allowing for a more personalized cellular experience.”
“We have recognized that customers are moving increasingly towards self-serve online services,” added Doug Burnett, SaskTel’s president and CEO. “Lüm Mobile will be a great option for customers that are seeking a more digital approach, allowing customers to customize and self-manage what works for their individual preference.”
The brand name Lüm “is pulled from the word illumination,” the press release explains. The new digital service “is here to shed light on change for mobile service and for the environment. To support and contribute to the greater good of Saskatchewan, Lüm Mobile is committed to inspire actions to help the environment — working together with consumers to take small actions that will add up to big change.”
Image supplied by SaskTel.
