REDMOND, WA – Samsung Electronics is adopting Windows Azure cloud technology to manage its Smart TV infrastructure. Samsung claims the move will significantly reduce costs and increase capacity to meet its growing customer base and higher productivity.
Samsung provides Smart TV service in 120 countries around the world and says it required a solution that could support ongoing, reliable service and its continual increase in traffic. In addition, Samsung did not want to be dependent on specific suppliers.
After working with Microsoft and testing their operations the company found that the Azure platform offered a greater speed than competitors, especially within the Asia region. One big concern was scalability which the Azure Cloud could reliably offer. But Samsung made the point that Windows Azure allowed the company to quickly secure and store resources, and focus on expanding their business rather than on security issues.
Compared with the cost of expanding its in-house IT services, Samsung says it achieved a tenfold cost reduction by choosing to manage its infrastructure in the cloud.
"Samsung Electronics' Smart TV is taking advantage of the unique capabilities of Windows Azure," said Bob Kelly, corporate vice president of Windows Azure at Microsoft. "Windows Azure gives Samsung the ability to focus on its business rather than having its technical team deal with problem-solving and troubleshooting issues."
