TORONTO — Samsung unveiled today its new line of Galaxy S10 premium smartphones that the company says deliver ground-breaking innovations in display, camera and performance.
The Galaxy S10 is designed for consumers who want a premium smartphone with powerful performance and sets the stage for the next generation of mobile experience, Samsung said in a news release announcing the company’s new line of three Galaxy S10-branded devices.
For smartphone users looking for a supercharged device, Galaxy S10+ (pictured on right) takes every specification — from display, to camera, to performance — to the next level, Samsung said. The third model in the new S10 line, the Galaxy S10e, is built for those who want all the premium essentials in a compact package on a flat screen, the company said.
Featuring the all-new Dynamic AMOLED display, next-generation pro-grade camera and intelligent performance, the Galaxy S10 line offers consumers more choices and sets a new standard for the smartphone, according to Samsung.
“Since its launch ten years ago, the Galaxy S series has stood for premium innovation — offering consumers an incredible experience, and the ability to find the device that’s right for them,” said DJ Koh, president and CEO of the IT & Mobile Communications Division of Samsung Electronics, in the news release. “Galaxy S10 builds on that incredible legacy, and delivers breakthrough display, camera, and performance innovations. With our new premium devices, each built for a unique consumer in mind, Samsung is leveraging a decade of industry leadership to usher in a new era of smartphone technology.”
Samsung said the Galaxy S10 is made with the company’s best screen yet, the world’s first Dynamic AMOLED display. As the first HDR10+-certified smartphone, the display delivers vivid digital content, and with dynamic tone mapping, users will see a wide range of colour for a brilliant, realistic picture. In addition, Galaxy S10’s Dynamic AMOLED display also includes the first-ever in-display Ultrasonic Fingerprint Sensor that reads the 3D contours of a user’s physical thumbprint — not a 2D image of it — for improved anti-spoofing, Samsung said. With FIDO Alliance Biometric Component certification, this next-generation biometrics authentication offers vault-like security that only a specific user can unlock, the company added.
Galaxy S10, Galaxy S10+ and Galaxy S10e will be available in Canada in three colours: Prism White, Prism Black and Prism Blue. In addition, the Galaxy S10+ will also be available in two all-new premium ceramic models: Ceramic Black and Ceramic White.
In Canada, the Galaxy S10, Galaxy S10+ and Galaxy S10e will be available in stores and online beginning March 8, 2019. Pricing starts at $1,019.99 for Galaxy S10e, $1,259.99 for Galaxy S10, and $1,419.99 for Galaxy S10+. Pre-orders for the three Galaxy S10 models run from February 20 to March 7, 2019.
For more information about the Galaxy S10 line of smartphones, visit www.samsung.com/ca/smartphones/galaxy-s10.
