Samsung, Bell among CBC's 2014 Winter Olympics media partners

TORONTO – With the 2014 Olympic Winter Games in Sochi, Russia some five months away, Canada’s official broadcaster CBC/Radio-Canada has revealed 17 confirmed Olympic media partnerships. That list includes heavyweights Visa, Samsung, P&G, Coca-Cola, Bell, Canadian Tire Corporation (parent company of Canadian Tire and Sport Chek), Air Canada, Suncor Energy and their retail brand Petro-Canada, Panasonic, and Mondel?z Canada (makers of brands such as Oreo, Dentyne, and Cadbury). Additional media partnerships will be announced closer to the start of the Games. Monday’s announcement detailed that CBC’s coverage will integrate Canadian Tire, Sport Chek and P&G’s athlete relationships into its broadcast and digital...