TORONTO – With the 2014 Olympic Winter Games in Sochi, Russia some five months away, Canada’s official broadcaster CBC/Radio-Canada has revealed 17 confirmed Olympic media partnerships.
That list includes heavyweights Visa, Samsung, P&G, Coca-Cola, Bell, Canadian Tire Corporation (parent company of Canadian Tire and Sport Chek), Air Canada, Suncor Energy and their retail brand Petro-Canada, Panasonic, and Mondel?z Canada (makers of brands such as Oreo, Dentyne, and Cadbury). Additional media partnerships will be announced closer to the start of the Games.
Monday’s announcement detailed that CBC’s coverage will integrate Canadian Tire, Sport Chek and P&G’s athlete relationships into its broadcast and digital content and features. Tailored features are being built for all partners that align with their overall marketing campaign to create a unified and integrated message. Alongside creating opportunities for product integration, CBC/Radio-Canada said that it is working with dealer networks and key retail customers to engage them and generate excitement about their Olympic partnership.
“The marketplace challenged us to demonstrate that we can work strategically alongside marketers to bring their multiplatform campaigns to life for all Canadians, and we’ve done just that,” said Jim Kozak, director of Sales, Olympics and Sports Partnerships, CBC Revenue Group, in Monday’s announcement. “Many participation sales opportunities remain for advertisers wishing to be a part of the excitement of the 2014 Olympic Winter Games on CBC/Radio-Canada.”
The 2014 Olympic Winter Games will be held February 7-23, 2014 in Sochi, Russia.
