TORONTO — On Giving Tuesday, the Salvation Army Canada and Rogers Communications announced Canadians now have a touchless digital giving option to safely donate to the annual Christmas Kettles Campaign.
Powered by the Rogers LTE-M network, hundreds of the Salvation Army’s signature Christmas kettles will be equipped with “touchless giving” technology from Canadian start-up tiptap, allowing Canadians to “tap to give” using a credit card or smartphone. At the kettles this year, Canadians will see a pre-set donation amount of $5, with an option to tap up to 10 times to increase their donation on the spot, if desired.
“This has been a year like no other. The need is great — but the opportunities are even greater,” said Lt-Colonel John P. Murray, spokesperson for The Salvation Army Canada, in a press release. “Enabled by Rogers and tiptap, we are adding another option for Canadians who want to support The Salvation Army in their communities. As life became more challenging this year for so many people, this new technology for our 2020 Christmas Kettle Campaign will help us continue to operate our life-changing programs.”
“Connecting Canadians to what matters is at the heart of who we are, and at a time when the need is greater than ever, we know that technology and innovation can be a powerful force for change,” said Dean Prevost, president of Rogers for Business. “This innovative technology solution will help enable The Salvation Army Canada to make a meaningful difference in the lives of vulnerable Canadians, and it fulfills our higher purpose of strengthening the communities where we live and work.”
Rogers for Business collaborated with tiptap during product development of its touchless giving unit, which is smaller than a deck of cards and is equipped with its own wireless receiver that provides a simple, secure way to process touchless donations, with instant confirmation and acceptance of credit cards, debit cards or mobile wallets, all powered by the Rogers LTE-M network.
“We are grateful to the Rogers for Business team who was instrumental in the development of the product and in getting it out to market quicker,” said Chris Greenfield, CEO and founder of tiptap. “Last year, we ran a pilot at 10 Salvation Army kettles in Toronto to both test the technology and assess if there was a measurable and positive impact on donations. It resulted in three times the donation amounts on kettles with tap options as compared to cash-only kettles at other locations. We know the technology will have a positive impact on the Salvation Army’s iconic campaign.”
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