TORONTO – NextMEDIA has announced that Kevin Roberts, CEO Worldwide of agency Saatchi & Saatchi, will deliver a special keynote presentation at its conference, taking place December 5th and 6th at the Carlu in Toronto.
An internationally-recognized leader in the advertising industry, Roberts is the author of a number of best-selling and influential books, including Sisomo: The Future On Screen and Lovemarks: The Future Beyond Brands, which has been translated into seventeen languages worldwide. In 2010, AdAge named Lovemarks one of the Top Ten Ideas of the Decade.
"His work and ideas have played a key role in shaping the way agencies and brands think about advertising today. He is an iconic innovator with an uncanny sense of the future of the industry, and we are certain he will bring tremendous value to our delegates at this year’s conference,” said Mark Greenspan, executive producer of nextMEDIA.
Roberts will discuss his Lovemarks theory of marketing, uncovering what iconic brands like Apple, Cadbury, Sony and Lexus have in common. Roberts will address a future beyond brands, providing crucial insight into the future of marketing and the manner in which new technologies have created a marketplace where “Lovemarks is not only a natural step, but the only way to create an intimate, emotional connection with your audience.”
NextMEDIA is a C-level conference and marketplace for executive-level media professionals and technologists working in the digital space. The two-day event connects leading players in the publishing, broadcasting and advertising industries with the technology, expertise and information they need to take their digital business to the next level. The conference program includes visionary keynotes and panel discussions, case studies, workshops, competitive showcases and facilitated networking opportunities.
