Saatchi & Saatchi CEO to give nextMEDIA 2011 keynote

TORONTO - NextMEDIA has announced that Kevin Roberts, CEO Worldwide of agency Saatchi & Saatchi, will deliver a special keynote presentation at its conference, taking place December 5th and 6th at the Carlu in Toronto. An internationally-recognized leader in the advertising industry, Roberts is the author of a number of best-selling and influential books, including Sisomo: The Future On Screen and Lovemarks: The Future Beyond Brands, which has been translated into seventeen languages worldwide. In 2010, AdAge named Lovemarks one of the Top Ten Ideas of the Decade. "His work and ideas have played a key role in shaping the...