
TORONTO – Have a passion for humour and new media? If so, you might have what it takes to become a real SoB candidate. The first of its kind in Canada, Ryerson’s RTA School of Bite (SoB) is a transmedia comedy ideation lab aimed at discovering and nurturing a select team of creative individuals towards producing next generation media content.
SoB was announced today jointly by broadcaster Bite TV, Ryerson University’s RTA School of Media and in partnership and with the support of the Bell Fund. The RTA SoB program is set to commence January 2013 at Ryerson University in Toronto, and is currently accepting applications.
The program will select 10 participants to take part in the lab creating the comedy of tomorrow supported and led by expert mentors. RTA SoB is seeking self-starters with big ideas and the ability to work together with a diverse group of talented people to create the future of funny.
“Bite TV has always been committed to discovering up-and-coming comedic talent and next generation content in Canada,” said Jeffrey Elliott, Bite TV Founder and RTA SoB Co-Director. “Together with Ryerson, we can collectively nurture this talent, developing content to set the stage for their comedic success in this new multi-platform media landscape.”
“Ryerson is delighted to work with Bite TV on this innovative and unique program forthose interested in the comedy genre,” said Charles Falzon, RTA School of Media Chair and RTA SoB Co-Director, Ryerson University. “The RTA School of Media is a leader in new media and is always looking for original ways to engage audiences across new and emerging platforms.”

Encouraging innovation and skills development for new talent in the digital media industry is a goal of the Bell Fund’s Professional Development Program. “We are glad to support this experimental and creative approach to producing comedy for audiences of the future,” noted Andra Sheffer, Executive Director of the Bell Fund.
The Ottawa-based Information and Communications Technology Council (ICTC) will be following the progress of RTA SoB as a part of their interest in discovering and tracking new media skills development.
Applicants must be 18 years of age or older and either:
• A student currently enrolled at Ryerson University
• Someone with a demonstrable interest in comedy and/or technical innovation using media
Interested applicants can download the application form here and the deadline to submit applications is Friday, November 16,2012.