Ryerson, Sportsnet to study Canadian sports fans

TORONTO – The Ted Rogers School of Management at Ryerson University announced last week the launch of a new independent, three-year, research study on Canadian sports fan, in partnership with Sportsnet and in collaboration with the Future of Sport Lab (FSL). Said to be the first-of-its-kind academic study, the “Canadian Sport Fan Index will provide key insights on the attitudes, behaviors and trends of sport fans across Canada,” said the press release. “The research will focus on the post-Covid era examining how fans are engaging with professional sports teams and leagues as they deal with limited access to live events,...