IROQOUIS, ON – Ross Video was behind the on-screen Twitter feed that appeared this week on NBC’s new top-rated show The Voice.
The company’s XPression 2D/3D CG and motion graphics system were used for both the lower third Tweet display on-air and a Twitter stream that ran across four flat-screen monitors in the show’s social media headquarters. The social data feeds were moderated via a platform by Texas-based Mass Relevance.
“The Voice required a live graphics platform that would interface easily to live social data, and XPression and Mass Relevance integration fit the bill,” said Jerry Kaman, engineer-in-charge for The Voice, in a news release. “Both products had been deployed independently at major award shows with great success, and a marriage of the two seemed to provide the most elegant solution for our creative needs. Everything came together easily and the support from both Ross and Mass Relevance was first rate. I have already received inquiries regarding the utilization of both XPression and Mass Relevance on future shows.”
