OTTAWA – Broadcast technology maker Ross Video this week announced the acquisition of media asset workflow company Primestream, of Miami, Fla.
Primestream’s solutions are used by customers within various market verticals, including enterprise, digital media, sports and broadcast and its customers include the likes of Cisco, Microsoft Studios, Verizon Media, the NFL Network, and so on.
Primestream “supports a comprehensive range of workflows for live-feeds and file-based content – from HD to 4K and VR/360 – enabling users to streamline editing, newsroom metadata logging, control room playout, and seamlessly share, edit, review and approve content prior to either broadcasting live, automate on-demand play-out, or publish to a wide range of OTT platforms,” reads the Ross Video press release.
The acquisition is Ross Video’s largest to date, 17th since 2009 and takes the Ross employee headcount over the 1,000 threshold as the company is taking on all Primestream employees. The Primestream brand will be led by president and CEO Claudio Lisman.
The Ross announcement also said the company will look to blend its Streamline media asset management solution with the Primestream products over time, “to create a fully converged graphics and production asset management platform.”
Financial terms of the acquisition were not released.
Please click here for the full announcement.
