OTTAWA — Broadcast technology maker Ross Video announced today it has acquired D3 LED (Dynamic Digital Displays) from Texas-based Southpaw Live.
D3 LED is based in Rancho Cordova, Calif., and has remote offices in New York. The LED display manufacturer merged with Southpaw last year.
Financial details of Ross Video’s acquisition of D3 were not disclosed. This marks Ross Video’s eighteenth acquisition since 2009 and follows its purchase of Primestream earlier this year.
The newly acquired company will operate as Ross D3 LED.
“Founded in 2006, D3 is a leader in high quality indoor and outdoor LED displays as well as LED Processing, Content Management and Playback systems which can generate, process, and distribute video to epic scales (over 100M pixels in 1 AEPIMS system),” reads a Ross press release.
D3’s solutions are used by major broadcasters such as ABC and ESPN as well as global corporations including Gap, Capital One and Victoria’s Secret, the release says.
“D3 is in a class of their own for LED processing technology and the services that make customers succeed,” says Ross Video CEO David Ross, in the release.
“They are innovators who were first to market with many technologies including IP Data/Video distribution between LED Controllers and Receivers using their True Element technology to deliver the highest quality imagery.”
Ross Video says it intends “to further expand D3’s focus on Broadcast, Retail and Hospitality, while also pursuing other Live Production applications such as Virtual LED and Extended Reality, as well as IMAG (image magnification) in venues,” according to the press release.
D3’s complementary solutions “will enable Ross to offer an even more comprehensive range of content rendering platforms, including XPression motion graphics, Voyager (based on the Unreal engine from Epic Games), and the D3 IMS playback system,” the release says.
