Roku announced Wednesday it has recently hired Ivan Pehar as its new ad sales director for Canada.
Pehar most recently served as the head of Canada ad sales at Spotify, a position he left earlier this summer. As country manager at Spotify Canada, Pehar “played a pivotal role in developing its go-to-market strategy for Canadian brands,” reads an emailed Roku announcement about his hiring at the streamer.
Prior to joining Spotify in late 2019, Pehar was head of revenue and agency partnerships at Twitter’s Canadian office, where he advocated for the integration of social media into marketing strategies, according to Roku’s press release.
“Pehar brings over 25 years of extensive experience in strategic digital marketing and brand building to the Roku Canada team,” the announcement says.
In his new role, Pehar will be responsible for Roku’s advertising revenue and ad strategy in Canada, the release says, adding he “will also help elevate partnerships with Roku’s advertising clients with a focus on fostering deep collaboration and relationships with agencies.”
“We’re thrilled to have Ivan join the Roku team, as we continue to grow in Canada,” Mike Shaw, director of international ad sales at Roku, said in a statement. “Ivan’s deep industry knowledge and network, client-first focus, and platform experience will continue to help the Roku advertising business in Canada innovate, and we look forward to the next phase of our growth.”
Photo of Ivan Pehar borrowed from his LinkedIn profile
