Roku hires Spotify’s Ivan Pehar as ad sales director for Canada

Roku announced Wednesday it has recently hired Ivan Pehar as its new ad sales director for Canada. Pehar most recently served as the head of Canada ad sales at Spotify, a position he left earlier this summer. As country manager at Spotify Canada, Pehar “played a pivotal role in developing its go-to-market strategy for Canadian brands,” reads an emailed Roku announcement about his hiring at the streamer. Prior to joining Spotify in late 2019, Pehar was head of revenue and agency partnerships at Twitter’s Canadian office, where he advocated for the integration of social media into marketing strategies, according to...