Rogers Xfinity on Tuesday introduced the next generation of its Entertainment OS, featuring a more integrated and personalized interface designed to make it easier to navigate and discover live TV, streaming apps, sports and on-demand content.
The enhanced Entertainment OS also includes features to improve the experience for sports fans, such as Fan View, bringing the ability to see live scores and stats across the platform including Multiview, which allows viewers to watch up to four games at once on TV.
“Canadians have more entertainment choices than ever, and Rogers Xfinity makes finding what you want to watch easy,” Bret Leech, president of residential at Rogers, said in a press release. “Rogers Xfinity brings it all together in one simple, seamless experience that keeps getting smarter and more personalized, so customers can spend less time searching and more time enjoying the content they love.”
Rogers said it will continue to enhance the platform over time with new features such as profiles and mini guides, giving customers more ways to personalize and navigate their entertainment.
The introduction of the next generation of Rogers Xfinity coincided with the release of new public opinion research conducted by Rogers using the Angus Reid Forum that found 82 per cent of survey respondents agreed when asked if they wished their TV worked more like a single entertainment hub than a collection of separate apps.
The Angus Reid Forum is an online research platform where participants are paid to complete surveys, earning points that can be redeemed for gift cards from a variety of Canadian retailers. The Rogers survey was conducted from Aug. 6 to 10, nationally in English and French, with 1,015 participants.
According to the survey, 86 per cent of respondents agreed with the statement “There are too many streaming services to keep track of” and 80 per cent agreed with “It’s frustrating that my shows and movies are spread across so many services.”
Canadians spend an average of 14 minutes looking for something to watch, according to the survey. Nearly seven out of 10 respondents (69 per cent) said they have turned off their screen altogether (18 per cent frequently and 51 per cent sometimes) because they could not find something to watch.
Thirty per cent of survey respondents said they followed scores or stats on a second device while watching sports in the past 12 months.
Based on the results of its survey, Rogers said its enhanced Rogers Xfinity experience delivers what customers are looking for. It brings all content together in one place, with personalized recommendations and its voice remote technology to make it easier and faster for customers to find what they want, Rogers said. In addition, features like Fan View and Multiview help make Rogers Xfinity the best destination for sports fans, it said.
Photo via Comcast
