Cable & Telecom

Rogers Wireless products, placed

TORONTO – Contestants on MuchMusic VJ Search: The Series are now outfitted with MuchMusic Edition Pay-As-You-Go phones from Rogers Wireless and Sony Ericsson W600i Walkman phones. The handsets are being integrated into the series and are playing a role in the challenges and in capturing exclusive behind-the-scenes content, thanks to a deal announced Monday by CHUM Television and Rogers Wireless. “We have developed a great relationship with Rogers having worked together on a number of previous projects. Their involvement with VJ Search was a natural fit and we are excited to have them on board,” said Susan Arthur, director of...