TORONTO – Name display is a neat technology that has been available to wireline telephony customers for years and as of today, is now available to Rogers Wireless customers.
A first in North America, says the company, the new wireless service will allow customers of both Rogers Wireless and Fido to see the name of the person calling, even if the person is not in their mobile address book.
"Name display is one of the most popular services available on landline phones and Rogers Wireless is proud to be the first wireless company to offer it in North America," said John Boynton, senior vice-president and chief marketing officer, Rogers Wireless, in the press release.
"Name display will be popular with Fido customers who are typically active urbanites and often completely wireless," added Karim Salabi, vice-president, marketing for Fido.
The service is now available as an enhancement to the existing call display service. Customers who subscribe to name display for $8 a month will be able to see the name of the person calling them from a landline in Ontario, Quebec, New Brunswick and Newfoundland as well as of national Rogers Wireless and Fido callers. In addition, Rogers Wireless and Fido customers’ names will appear on the devices of other name display subscribers as well as on those of landline customers with a caller ID function.
They’ll also be able to see the names of those calling using Telus or Bell Mobility phones, in select provinces.
