DENVER – Rogers Cable was the only Canadian BDU to win a Mark Award at this year’s CTAM Summit. The company picked up four, to be exact.
Rogers was named a silver winner in the Acquisition and Upgrade Marketing Campaign category for its ‘Rogers Cable Q4 TV Superiority: HD’ campaign. It was also a silver winner in the competitive marketing category for its ‘Rogers Hi-Speed Internet Superiority’ campaign.
In the multicultural marketing category, Rogers was named the gold winner for its campaign entitled ‘The Whole World Plan – New International Long Distance Launch’. Rogers Communications was named the gold winner in the Traditional Direct Response Marketing – TV Spot/Promo (Non Campaign) category for ‘Loading Bar DRTV’.
The Mark Awards recognize outstanding achievement and excellence in marketing from networks, cable companies, and their agencies.
Click here to see the full list of 2009 winners.
