TORONTO – With nearly 10% of its cable base signed up for its Rogers On Demand On-line service, Rogers said Friday that it will add on-line rentals to its broadband portal starting next month.
At launch, all Canadians with an Internet connection will be able to click the rentals tab to browse, review, preview and rent new release movies at the same time as they become available in the video store for $4.99, or select various library titles for $3.99. With each movie rental, customers have 30 days to start the film and 48 hours to view it as many times as they like, or to pause and pick up on another computer.
"It’s a great time to for fans of video entertainment”, said John Boynton, SVP and chief marketing officer, in the announcement. “The ways customers watch movies, television and videos is changing. They are looking for more options to have the content they want available in ways that best fits their lifestyle. Whether it’s through the TV, on demand, at our retail stores or online, Rogers is evolving the entertainment experience to ensure that the customer always has the ability to access exciting and entertainment and the flexibility of how they watch it.”
The Rogers On Demand On-line Rentals is currently in private beta and will be available nationwide by mid-October with more than 400 rental titles at launch. The service will accept payment by Visa, MasterCard and American Express.
