Rogers to rep NBA Canada's digital assets

TORONTO – Rogers Media has taken on the role of digital media sales agent for NBA Canada. Through this partnership, Rogers will sell advertising across NBA.com platforms including display ads, video content and mobile applications. It said that it plans to leverage the NBA's sports and lifestyle brand to develop customized programs for Canadian advertisers looking to connect with the NBA's growing fan base in the country."We are thrilled to add NBA.com to our already outstanding stable of premium brands," said SVP and GM Claude Galipeau, in the announcement. "The world class quality of the NBA brand coupled with their engaged...