Rogers to rebrand The Score as Sportsnet 360 on July 1

TORONTO – Rogers announced today its recently acquired station The Score will be rebranded as Sportsnet 360, providing breaking news, scores, stats, highlights, analysis and live events. Targeted to the hard core sports fans, Sportsnet 360 will launch on July 1 with a new logo, sets, animation package, and enhanced ticker that combines the look and feel of Sportsnet with familiar elements of The Score brand. Rogers president of broadcast Scott Moore announced the launch today as part of Rogers Media’s 2013 Upfront presentation in Toronto featuring its programming lineup for the 2013-14 fall and mid-season. The company acquired The Score...