TORONTO – Rogers announced today its recently acquired station The Score will be rebranded as Sportsnet 360, providing breaking news, scores, stats, highlights, analysis and live events.
Targeted to the hard core sports fans, Sportsnet 360 will launch on July 1 with a new logo, sets, animation package, and enhanced ticker that combines the look and feel of Sportsnet with familiar elements of The Score brand.
Rogers president of broadcast Scott Moore announced the launch today as part of Rogers Media’s 2013 Upfront presentation in Toronto featuring its programming lineup for the 2013-14 fall and mid-season.
The company acquired The Score last summer for $167 million, and received regulatory approval from the CRTC last month.
Sportsnet 360 joins Rogers’ Sportsnet portfolio, which includes Sportsnet (Ontario, East, West, Pacific), Sportsnet ONE, Sportsnet World, Sportsnet World Online, sportsnet.ca, Sportsnet 590 The FAN, Sportsnet 960 The FAN, and Sportsnet magazine.
“All of the things that viewers of The Score have come to know and love will not change,” Moore said in a release. “Sportsnet 360 will continue to offer the hard core sports fan highlights, stats, and scores across the broadest range of sports, but on a much larger scale. We’ll deliver a vast breadth of premium sports content in a fast-paced, energetic and entertaining manner – and the new name, logo and animation will embody this.”
The new Sportsnet 360 look will incorporate the red and blue colour scheme from the Sportsnet brand family with the familiar oranges and blues of The Score brand, with an arc through the 360 representing forward movement and energy.
Programming details will be unveiled in the coming weeks leading up to the July 1st launch. Sportsnet 360 will continue to operate out of the station’s studio on King Street in Toronto’s downtown core, with support from the extended Sportsnet and Rogers Media family.
