TORONTO – The OMNI brand will live on in Vancouver after all. Rogers Media announced today that it will buy the city’s multicultural station, Channel M, from Multivan. The acquisition of Channel M will significantly expand Rogers' ethnic television operations into the rather diverse lower Vancouver mainland and Vancouver Island markets, which are home to three million residents. Financial terms of the deal were not disclosed. The station will copy Rogers’ successful multicultural stations in Toronto, branded OMNI. Once the deal is done, Channel M will become OMNI. Right now, Rogers owns an OMNI-branded station in Vancouver, but it is...
