Cable / Telecom News

Rogers targets women with pending launch of iVillage

NEW YORK and TORONTO – Rogers is bringing iVillage, the largest on-line community for women, to Canada this spring after striking a long-term partnership with the site's parent NBCUniversal.The expansion marks the first major international partnership for iVillage since the launch of iVillage.co.uk in December 2000.  Rogers will independently operate the new iVillage.ca site, which it says will reflect iVillage's brand mission as a trusted and reliable community where women come to connect, share advice, find life tools and engage in conversations that matter most to them.“We're excited to partner with iVillage and bring the leading women's digital brand to millions...