Rogers targets millenials with new $100M Vice Media initiative

TORONTO – Rogers is teaming up with digital media company Vice Media to produce and distribute youth-focussed Canadian content for mobiles, tablets, computers and TV screens, here at home and around the world.The announcement, made Thursday morning in Toronto, said that Vice Canada properties will form part of a $100 million joint venture between the two companies that will include a new multimedia production facility in Toronto, Vice Canada Studio; a dedicated Canadian TV channel called the Vice TV Network that will launch next year; and fresh mobile content, including exclusives for Rogers and Fido customers.Vice launched in Montreal in 1994 as a...