Rogers takes first step in all-digital cable conversion

By Lesley Hunter

TORONTO – Rogers Cable is in the early stages of an aggressive plan to convert the bulk of its hold out analog cable customers to digital. The cable giant has begun calling and sending letters to its Ontario television customers asking them to either order a free digital adapter for their active cable outlets, or to upgrade to a digital set top box/personal video recorder (PVR) in order to “keep receiving all the channels you do now”. David Purdy, vice-president of video products, confirmed to Cartt.ca that Rogers is “preparing to harvest” its 13-16 analog Tier 3 cable channels in order...