By Ken Kelley
TORONTO - As the Canadian wireless landscape continues to feel competitive heat from the likes of Shaw’s Freedom Mobile, Rogers CFO Tony Staffieri remains confident any impact is manageable.“We’ve competed with Freedom, and the prior names of Freedom for upwards of 10 years now,” Staffieri said, speaking Wednesday at Scotiabank’s Telecom, Media and Technology Conference. “We compete not only on price, but also on network quality and points of distribution, among other factors. Getting the customer is one thing, but keep the customer is something else.”Despite the Q4 2017 price war which saw Freedom disrupt the holiday run-up with a... Rogers surviving Freedom’s speed bumps just fine, says CFO
To view the full content, please sign up for a subscription.
Already a member? Log in.