Rogers strives to 'blow away' LTE competition with new campaign

TORONTO – Rogers is launching a new marketing campaign in support of its LTE network accompanied by the tagline Get Blown Away by Rogers LTE. The campaign includes a direct-to-consumer challenge, the Rogers Blown Away Speed Challenge, where Canadians are encouraged to test Rogers LTE experience against other carriers using devices like the Samsung Galaxy S4 and LG G2. Activated at select Cineplex and Rogers retail stores nationally, the speed challenge aims to create a tangible network experience where customers can experience the LTE speeds for themselves. To support the launch, Rogers has developed a speed challenge video appearing in multiple marketing channels including...