Rogers-Spotify partnership about driving (and monetizing) data consumption

By Linda Stuart

TORONTO — Encouraging its wireless customers to use ever more data is at the core of Rogers’s new strategic partnership with music streamer Spotify which provides its Share Everything customers with access to the latter’s Premium music streaming service as part of their wireless plan.As previously reported by Cartt.ca, Rogers’s new Share Everything+ plans allow customers to sign up or upgrade their wireless plans to include access to either Spotify Premium, shomi or Next Issue, starting at $70 per month for a 24-month period. Customers who sign up for Spotify Premium will be provided with up to three accounts, so...