Cable & Telecom

Rogers, Sportsnet ice integrated brand campaigns for World Cup of Hockey

TORONTO – Rogers and Sportsnet are pulling out all the stops in support of the official start of World Cup of Hockey this weekend.In addition to a campaign covering TV, radio, digital and print, Rogers is trying out “experiential activations” such as having fans interact with players while they try on a Team Canada hoodie in augmented reality.  On September 17, a national Snapchat lens will allow fans to take snaps of themselves which simulate an appearance on the big screen at the Air Canada Centre after a goal, while activation at the Scotiabank Fan Village allows hockey lovers to connect...

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.