TORONTO – Adapt or die.
This is both the main message of the movie Moneyball and an apt description of what is going on at Rogers Sports and Media right now.
“We are rapidly redefining what’s possible at the intersection of technology, sports, and media because it’s the companies that deliver world-class immersive and interactive digital experiences that will win the hearts and minds of consumers,” Jordan Banks, president of Rogers Sports and Media wrote in a Linkedin post yesterday.
The company is thinking “about ‘media’ differently – not just as a line of business, but as an essential form of connective tissue,” he wrote.
Banks noted the campaign they launched earlier this year “to recruit the best, brightest, and most diverse talent from across the globe,” which resulted in over 150 new roles at the company being filled.
“The common theme throughout all those hires is a burning desire to win and, with that, our team continues to aggressively grow,” he wrote.
These new hires will contribute to a number of ongoing projects at Rogers Sports and Media, including working with Deltatre and Firstlight Media on relaunching SN Now, and building a new NHL on Sportsnet studio featuring “IP-based audio and video capabilities that visualize multiple live data feeds, such as betting odds and advanced stats,” according to Banks’ post.
Other projects include creating “mobile-first personalization tools for CityNews products that take a data-enabled, user-centric approach to content delivery,” analyzing data compiled from billions of customer events to help eliminate pain points at TSC, and partnering with leading technology companies “to build 5G next-generation sports fan experience in-stadium and at home.”
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