Rogers Sports and Media launches self-serve ad platform

TORONTO – Rogers Sports and Media (RSM) announced today it has launched RSM Ad Manager, a self-serve advertising platform. “The platform automates the ad buy process and offers greater flexibility to advertisers, allowing businesses of all sizes to easily access RSM’s extensive portfolio of digital content and streaming platforms,” a press release explains. DanAds, a provider of self-serve advertising technology, developed the platform. “We are making it even easier for small and medium-sized businesses to engage their customers through premium digital content and streaming services owned and represented by Rogers Sports & Media, including trusted brands like Sportsnet and SN...