TORONTO – Rogers Sports and Media today announced partnerships with eight Canadian charities and small businesses as part of its inclusion and diversity initiative All In.
This includes partnerships with Breakfast Club of Canada, Dollar A Day Foundation, Egale Canada, POV, Raven Reads, Révolutionnaire, UnitedWeCurl and Women’s Para Hockey of Canada.
The All In program launched last year with the intention of providing free advertising and creative services to Canadian charities and small businesses.
Over the next two years, Rogers Sports and Media will provide the eight organizations announced today “with creative services and advertising to showcase their invaluable work,” a press release explains. Additionally, a tailored campaign created for each organization will air nationally across Rogers Sports and Media’s media assets.
“As we embark on this next chapter of All IN, we are inspired and encouraged by the meaningful work of our new partners,” said Colette Watson, president, Rogers Sports and Media, in the release. “While each of these organizations have a unique focus and mandate, there is a common thread that runs through each of them – and Rogers Sports & Media – and that’s an unwavering purpose and promise to drive awareness, understanding, and inclusivity.”
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