TORONTO – Rogers Cable signed a “long-term agreement” for the continued distribution of all Shaw Media services, including popular channels History Television, HGTV Canada, Showcase, as well as on-demand rights to Global TV content.
The deal includes on-demand, online and mobile rights, through linear, VOD, broadband and mobile.
"It is extremely gratifying to renew our long-standing relationship with Rogers and secure their continued support of our leading specialty television brands. The agreement acknowledges our investment in programming, aggressive evolution to high definition offerings and leadership in the on-demand space," said Shaw Media president Paul Robertson, in the announcement. "This deal is a positive sign that industry players can find middle ground and come to an agreement."
"Customers win when cable and media companies work together to make content available and affordable on multiple screens," added David Purdy, Rogers’ VP of video products. "Our long-term deal with Shaw gives Rogers customers access to highly sought-after world-class entertainment on their mobiles, on demand and on-line, providing the very best TV Anywhere experience they expect from Rogers."
