Rogers, Scotiabank ink six-year NHL media sponsorship agreement

TORONTO – Rogers has drafted Scotiabank as the first major sponsor of its mammoth $5.2 billion NHL rights deal.Financial terms of the deal, which begins with the 2014-15 season and runs through 2019-20, were not disclosed. The agreement includes Scotiabank as title sponsor of Scotiabank Wednesday Night Hockey on Sportsnet; a presenting sponsor of Sunday Night Hockey on City; title sponsor of Scotiabank Hockey Day in Canada; presence during the Stanley Cup Playoffs and Stanley Cup Final; plus an opportunity for Scotiabank-sponsored minor hockey teams to introduce Hockey Night in Canada every Saturday night.As part of the deal, Scotiabank and Rogers will...