TORONTO – Rogers has drafted Scotiabank as the first major sponsor of its mammoth $5.2 billion NHL rights deal.
Financial terms of the deal, which begins with the 2014-15 season and runs through 2019-20, were not disclosed. The agreement includes Scotiabank as title sponsor of Scotiabank Wednesday Night Hockey on Sportsnet; a presenting sponsor of Sunday Night Hockey on City; title sponsor of Scotiabank Hockey Day in Canada; presence during the Stanley Cup Playoffs and Stanley Cup Final; plus an opportunity for Scotiabank-sponsored minor hockey teams to introduce Hockey Night in Canada every Saturday night.
As part of the deal, Scotiabank and Rogers will provide a range of fan initiatives and community programs throughout the course of the sponsorship agreement, and will work together on the development of innovative NHL content and technology – additional details on that will be announced over the coming months. In addition, Scotiabank will receive non-NHL related advertising in other Rogers media assets.
“Hockey matters to Canadians, and it matters to us,” said Scott Moore, president of Sportsnet & NHL Properties, in the announcement. “Scotiabank has a tremendous tradition of supporting the NHL and grassroots hockey across Canada. They are passionate about our communities and are aggressive on innovation. This partnership is a continued strategic association with the sport Canadians love, and we look forward to taking fans on this exciting journey.”
“Scotiabank is thrilled to partner with Rogers to unite and share stories of communities across Canada through our passion and love for hockey,” added John Doig, Scotiabank’s senior vice president & chief marketing officer. “We believe in the values of teamwork and camaraderie that hockey teaches, and we’re excited to be teammates to reach more hockey-loving customers.”
