TORONTO – Rogers Communications today announced its new device financing options mentioned last month when it debuted its new pricing are officially on the way next week.
These new device purchasing options, launching July 10 and called Edge Financing, will give customers more choice and flexibility “to purchase any device, anytime, at $0 down and 0% interest,” reads its press release (which was sent about two hours after Telus launched its own repricing and device financing, just like Bell and Telus responded within hours to Rogers’ new pricing last month. Who says the competitive market can’t move quickly?)
Data plans and device costs will be shown separately on Rogers’ bills, making it easier for customers to understand, and at the end of the financing term, the device cost automatically drops off the bill, leaving only the cost of the data plan. Customers will have the option to make pre-payments or pay off their device at anytime. Edge Financing will be available on any smartphone, tablet or eSIM enabled smartwatch.
“We are thrilled to offer our customers new flexible and affordable options to get the latest smartphones or connected device,” said Brent Johnston, president, Wireless Services, in the press release.
This announcement follows not only the $75 plans announced last month, but also Rogers’ Upfront Edge unveiled earlier this year – which reduces the upfront cost of the latest smartphones for customers who plan to return their device after a two-year term – and Ultra, a new subsidy tier to help lower the upfront cost of devices for customers.
There will certainly be more to come on this as Bell is sure to respond with moves of its own, as will the regional players.
