TORONTO – Rogers Cable is introducing an app that provides on-screen entertainment suggestions based on customers' real-time viewing.
Integrated into the TV viewing experience and accessible in a variety of non-intrusive ways, the Recommendation App for NextBox recommends similar programs based on what customers are currently viewing or just finished watching. Recommendations are accessed in PVR mode, On Demand, through search or live TV listings.
Rogers said that app highlights include:
– Press the "Info" or "Guide" buttons on the remote, scroll over to the information icon and a prompt will appear;
– Select "More Like This Show" from the prompt to review a list of recommended titles;
– Find more titles by selecting the new "Most Watched" menu, which reveals the popular TV shows, movies, and channels viewed by Rogers’ customers at that time;
– Recommendations are based on the preferred genre, director and starring actors, and are personalized to the current program the customer is watching.
The app is rolling out now to Rogers customers with NextBox 2.0 and 3.0 in Ontario.
In other company news, Rogers also launched a new family-friendly portal called Rogers Kids Zone, a go-to hub for premium children's TV and movies.
Available exclusively for Rogers customers at home and on the go, families can now enjoy Canada's most popular kids' programming and movies in one secure and easy to use portal available across multiple device screens.
With channels such as Disney Jr., Treehouse, Family Channel, YTV, Nickelodeon, Teletoon, Duck TV, and Disney XD, Rogers Kids Zone is available on TVs via Rogers On Demand channel 200, RogersAnyplaceTV.com/KidsZone on computers, and on the Rogers Anyplace TV app for smartphones, tablets, Xbox 360 gaming systems and LG Smart TVs.
"Kids Zone fits squarely into our TV anywhere strategy, to deliver a one-stop destination available across screens that offers the best and most extensive entertainment on the market," said David Purdy, senior vice-president, content, in the announcement. "Canadian families are fast adopters of tech and children are naturals with second screens such as tablets. We've designed Kids Zone to give customers a vast library of the latest children's programming that is easily accessible on multiple platforms through one cable subscription."
