Cable & Telecom

Rogers rolls out new customer loyalty program

TORONTO – On Wednesday Rogers announced a new customer loyalty program that it hopes will keep customers from switching to rival carriers will launch in key markets this year. Eligible customers will be notified and enrolled in the Rogers First Rewards program as it becomes available in their region. Customer can earn points on eligible purchases which can be redeemed online for a selection of Rogers products and services from the Rogers First Rewards catalogue. Rogers says the program comes with no blackout periods or fees. Rewards, which will vary depending on the customer’s region, include U.S. and international roaming...