Rogers requests changes to VOD commercials and affiliated programming

OTTAWA-GATINEAU – Rogers Cable has asked the CRTC to change the rules for airing commercials and affiliated programming on its VOD service to grab back revenues from advertisers moving online. Since October 2005, Rogers has been allowed to show commercials on Rogers on Demand (ROD) where an ad was already included in a program previously shown by a Canadian broadcaster, there is a written agreement with the original broadcaster to air the spot, and the program is offered to subscribers on demand but for free. Rogers wants its condition of licence amended so that it doesn’t have to offer the...