TORONTO – Rogers Media has appointed four of its sales executives to serve as primary contacts with advertising clients in each of its business divisions.
Last week, the company announced a reorganization of its sales service model to deliver what it calls a more “integrated and holistic” sales approach to clients through a dedicated contact person, each of whom will serve as agency team lead and work with a dedicated sales team.
The four appointed agency leads are:
* Mitch Dent, executive vice-President, Rogers TV sales
* Brandon Kirk, vice-president, sales, publishing
* Linda McErlain, general sales manager, radio
* Gavin Roth, vice-president, multiplatform sales
A fifth agency team lead will be announced in the coming weeks. In addition, Jennifer Holgate is appointed to the newly-created role of vice-president, digital sales product innovation, where she is responsible for innovation on emerging platforms. Derek Berghuis will continue as executive vice-president, radio sales.
“Some media companies claim to be the biggest, while others the sexiest. Rogers Media is putting its stake in the ground as the most nimble large-scale media company in the country,” said Jack Tomik, chief sales officer, in a release. “We hold some the most powerful media brands in the country in our portfolio – brands that come to life across TV, radio, print and digital. Combine that asset mix with our new one-contact approach and the result is a powerful competitive advantage that delivers high-value solutions to our clients.”
